Dolby is revolutionizing TV.
Every year, we get super excited about CES since it’s basically the Super Bowl of the digital world. This year is no different, with the major draw being new televisions technologies – 3D, 4K and curved screens. All of which sounds awesome but are mostly iterative upgrades to the HD TVs that were introduced 15 years ago.
Enter Dolby Vision, which is Dolby’s latest product. Although the company is best known as an audio giant, Dolby (one of our new most favorite clients) has unleashed a new way to visually experience television. Instead of focusing on resolution like so many other companies, Dolby has focused on brightness and how it can help mimic what the eye sees in the real world.
Without getting too technical, the unit of measurement for brightness is a ‘nit.’ Currently, displays have an average peak brightness of 100 nits, which is the same reference level from forever ago. Modern televisions take that signal and match it to their peak brightness – typically 400-500 nits. But to put it in perspective, the human eye experiences a much wider range in real life – anywhere from 0.0001 nits to 1.6 billion nits.
With Dolby Vision, Dolby has basically created a signal that allows viewers to experience a new kind of imagery that shows a wider range of colors, brightness and detail. In other words, it makes anything on TV seem unbelievably real by utilizing a signal that allows for a much larger range of nits and produces a true-to-life image. And yes, it is completely amazing when you see it.
We were lucky enough to team up with Dolby on this project, and trust us – Dolby Vision is off the hook. Check it out for yourself.