As an agency we are obsessive about the future in advertising, music, design and fashion and what it means to our clients brands. We’ve read AdAge’s 2012 forecast and we thought we would provide a short synopsis for y’all.
Your inner circle (that’s very cult-y of you)
Social networks have forced us to combine our social, professional and family lives all in one place, but new filters allow us to separate these groups more easily and decide what portion of our friends can access these posts. Ad Age tells us to “look for greater sophistication in filtering techniques on social networks over the next 12 months.
We are constantly bombarded by information on the internet, and we currently produce more in a year than ever before. Overwhelmed by this stockpile of information, people need new ways to navigate through the relevant information and what they wish to read. Applications that sort content based on digital friendship will continue to emerge, making social reading the new standard in online content consumption.
Renting things is fun again
You can rent anything (basically) you want to these days, most notably entertainment. Digital has changed the world of ownership. Renting is extending into categories beyond media and cars, and into the realms of infant clothes and art.
Quick, easy transactions...What took everyone so long?
Some of us were just complaining about what a hassle online shopping can be. But a valid complaint, transactions need to become more efficient, quicker and safer. They are in the process of becoming fully integrated, and we can expect to see additional shifts in how we go about banking and finances.
Healthier lifestyles starts with technology
NikePlus was just the beginning of our interest in leading healthier lifestyles through technology and sharing our results. Technology is both small and affordable enough for us to monitor our physical activity and adapt to our environment automatically.
All hail the cloud
Our demand for data and data accessibility is huge, and with cloud, physical storage space is becoming obsolete. (It’s about damn time.) The development of cloud allows us larger online storage and access to data from multiple devices. This storage solution will become more prevalent as companies allow cloud access and prices drop.
Location based everything
We’re always searching for something new in the area, some hidden gem near the office. With websites and apps creating archives based on locations, we can catalogue our discoveries and geo tag them. Thus involving us in a public portrait of a place, creating a collective multimedia experience.
As the new year approaches we can’t help but think, we got this. Time to relax and have a toast the new year.