With the rising costs of higher education, colleges are looking for new ways to differentiate themselves. Potential students are bombarded with beautiful campuses and rankings galore. Images and numbers blend together, but some names stand out.

Carnegie Mellon University has gained a strong reputation for creating multi-disciplinary rockstars and their School of Architecture is no different - attracting students & faculty members from all over the world. But they were looking for a new way to accurately showcase their creative world – a way to differentiate their design-thinkers.

We were on a mission to bring the CMU School of Architecture experience to the forefront. Through a holistic identity, digital, and social strategy, we captured the spirit of the school’s critical thinking processes, while keeping global and millennial audiences in mind. It was an artful balance between elevated design-speak and bold visuals and quick copy to appeal to young potential students.

The new identity, digital and social strategy have been met with widespread approval among current students and faculty members. Admissions counselors have been especially excited to show off new materials to potential students and to measure the impact throughout the next recruitment cycle.