Work Montage

Sit back, relax and enjoy a selection of our killer websites, creative stories, digital magic and kick-butt mobile apps.


Transitions SOLFX

How do you launch a new product category?

Transitions Optical is known in the Optical industry for their successful core product and not much else. In an effort to support their core brand and also expand their reach, Transitions has recently launched a sunwear sub-brand called Transitions SOLFX. Given the complicated partner structure, as well as existing negative perceptions of the core product, THIS IS RED (partnered with Euro RSCG Worldwide PR) was brought in to manage the introduction of the new sunwear line to market...


Transitions Optical, Global Digital Platform

What's the importance of global brand consistency, but with localized relevance?

Transitions Optical is the market leader in the field of photochromic lenses. Photochromic lenses automatically adapt to changing lighting conditions by changing from clear lenses (indoors) to dark tinted lenses (outdoors). It’s amazing what you learn from your clients. We are like total brainiacs when it comes to this stuff...


Coca-Cola Live Positively: HFC Free

How do you educate shareholders on your sustainability efforts?

For over 100 years, Coca-Cola had outsourced all cooler engineering and technology. In an effort to apply a comprehensive approach to all their processes, Coca-Cola needed to introduce a campaign and cooler system that could address the needs of the 21st century, with the vision to be 50% Hydroflurocarbon (HFC) free by 2012 and 100% HFC free by 2015...


Heinz, Creating a Digital & Social Experience for an Icon

How do you tell 140 years of brand stories for today's consumers?

You’d think that as a leading food company for over 140 years, with numerous brand success stories, that Heinz would have no problem reaching emerging markets. But even a stalwart like Heinz needs help every once in a while creating appropriate outlets and forums to do so...


Coca-Cola, Reviving the Magic of the Fountain Experience

How do you inspire marketers to reengineer their product design?

Over the past few decades, Coca-Cola has lost momentum and massive value in the drinking fountain aspect of their business. Let’s face it, the brand went flat. Heading into the 21st century, it was evident that Coca-Cola needed to focus on the consumer and figure out how to make the brand cool again.



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Boring work and ho-hum solutions never make NEWS.



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